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Will and Duncan founded Distilled, which would eventually create SearchPilot
The idea that would become SearchPilot was conceived by the Distilled Research and Development team
DistilledODN (as it was then known) was officially launched and deployed on our first customers' sites and we began running SEO A/B tests
We announced our first 7-figure annual uplift from an SEO test
We announced request modification which enabled new kinds of tests including moving entire folders of content or entire site redesigns
We announced the capability for full-funnel testing which allows us to test for SEO and CRO outcomes at the same time
Experienced Distilled consultants in London and New York formed a professional services team to help customers run tests
The professional services team grew into a new region with the addition of the Seattle team
We rebranded to SearchPilot and spun out of Distilled as an independent company at the same time that Distilled was acquired by Brainlabs
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